Boutique wellness copywriting services
Conversion copywriting, editing & SEO TO HELP WELLNESS Businesses stand out, get seen & call in clients
These wellness copywriting services are designed to give you empathetic, engaging, conversion-driven messaging where it matters most: your business' online home.
Yes, your website design matters. But it’s only one part of the promotional puzzle. Your website COPYwriting matters too.
Your website copywriting is the structure your website design is built around.
It’s what bumps hearts with your readers, gets to the heart of what you do in seconds, and ultimately persuades people to purchase. It does more than just fill space on a page!
As a practitioner, your website copy is an opportunity to stand out, tell your story, share your deeper “why”, and pinpoint the passion for your work that sets you apart.
And as a wellness copywriter, it’s my job to make sure YOUR copy is pulling its weight for your health coach or wellness practice.
Because wellness copywriting is nuanced. It must build connection, demonstrate empathy, cultivate trust, capture attention, and help someone feel safe enough to take the next step.
Let’s also be real. In the health & wellness industry, people crave connection and authenticity. Unedited, obviously A.I. ain’t it.
When we’re done with your copy, editing or SEO, you’ll:
→ Have nixed any confusion you have about what to say to earn clients, leads & subscribers.
→ Stop grappling with endless A.I. iterations that read bland, vague and boring, and just don’t capture your voice, vision and expertise.
→ Have your web copy laid out in a website wireframe to make designing a site that is far more effective. Copy and design work in tandem, after all.
→ Have SEO keywords baked into your copy to help your site get seen in search.
→ Know that every sentence, story and content section is pulling its weight for your business — helping you reach your big hairy growth goals. (And helping you support the people you have the skills to help.)
Scroll the wellness copywriting services—designed to elevate your website words in valuable ways…
SEO visibility STRATEGY
I’ll identify the keywords your ideal clients are searching for, that your wellness website could actually rank for—then strategically map those keywords across your core website pages (in spreadsheet format). You’ll receive:
A customised keyword research and strategy spreadsheet (clear, organised, and easy to implement) with target keywords and which website pages to place them on
Loom walkthrough explaining what everything means, why these keywords were selected, and how to use them!
DELIVERED IN TWO DAYS - $675 NZD for 4 pages
website COPY EDITING
You’ll complete a questionnaire, and we’ll have an in-depth interview going over your backstory, brand and business, and I will take your website copy draft (A.I. or otherwise), and then polish it to:
Remove A.I. waffle, fluff and repetition
Speak directly to your ideal client’s emotions, challenges, and desires
Infuse your personality, voice and perspective — making it human
Strengthen clarity and calls-to-action, and clearly communicate the value of your services & support.
Integrate SEO keywords (if you invested in an SEO visibility strategy) and page titles and meta descriptions
DELIVERED IN 2 DAYS: $990 NZD (up to 4 pages, we can add more)
WEBSITE COPYwriting
Copy—written by me, for you. I will craft your website copy from scratch. It will feel like you…only better. :) You’ll complete a questionnaire, and we’ll have an in-depth interview going over your backstory, brand and business, and I’ll conduct voice of customer research (which can include up to 3 past/current client interviews, survey mining, and other digital detective work), so your audience feels deeply understood and your point of difference is crystal clear.
You’ll walk away with:
Empathetic, engaging, stop-people-in-their-scroll messaging for your pages of choice to capture attention and keep it.
Website copy that follows time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” and “Yes, this is the provider/ractitioner for me” moment
Your unique brand voice, backstory, beliefs & philosophy, and business offers infused in (so it sounds like you, not a robot)
SEO keywords embedded into the copy in the correct places, optimised page titles and meta descriptions (if we’ve completed your SEO strategy prior to your copy project) so your site can get seen in search.
Design suggestions so your copy works well on the (web)page.
DELIVERED IN 2-3 WEEKS - $3,500 NZD for 5 pages (we can add more)
Why trust me as your wellness copywriter (or copyeditor)?
I know you built a business around your passion and, quite possibly, your own health journey. You’re knowledgeable about what you do, driven by a desire to make a positive difference and a meaningful living. I have a decade of experience writing for small businesses like yours.
I take the time to delve into your backstory, business, your target market, and the nuances of your work—and package it up to capture your voice and vision, communicate your value to ideal clients, and give them the confidence and conviction to take action.
Clients have seen pretty cool results After investing in their copy
11 new clients
in just one week after updating their website homepage messaging and layout. Clearer copy = better results.
123 leads
while only spending 1/3 of their advertising budget, because the landing page was converting at a high rate. Love to hear it!
On Page 1 of Google
Think: ranking for 8 key “commercial intent” search terms (the ones people use to purchase products, services or support!)
wellness Copywiting isSTILL a savvy investment in the A.I. Era. It just looks different.
More editing, less drafting. Different ways of human research.
If you use A.I. you need an expert eye to polish, refine, and humanise it’s output. Making sure you’ve crafted the most persuasive copy possible.
Or perhaps you want someone to craft your website copy for you! Either way, I can help.
READY FOR wellness COPY THAT TAKES people from curious browser to confident buyer & firm believer in you as the practitioner or provider to turn to?
SEO strategy, website copywriting and copyediting are available as standalone services or as add-ons to Squarespace website design projects.