Wellness Copywriting Services for websites
website copywriting and editing to help your wellness business stand out and call in clients
Wellness copywriting services that ensure you get empathetic, engaging, traffic-boosting messaging where it matters most: your business’ online home.
Yes, your website design matters. But it’s only one part of the promotional puzzle. Your website words are equally important.
Your website copy is the structure your website design is built around.
It’s also what bumps hearts with your readers, gets to the heart of what you do in seconds, and ultimately persuades people to purchase.
In short? Your copy matters. And as a copywriter, it’s my job to make sure YOURS is pulling its weight for your health coach or wellness practice.
Because wellness copywriting is nuanced. It must build connection, cultivate trust, and help someone feel safe enough to take the next step.
How does your current copy stack up?
This is the tea..Wellness copywriting support is still a savvy business spend in the age of A.I.
In the health & wellness industry, people crave connection and authenticity... and let’s be real. Unedited, obviously A.I. ain’t it.
You need an expert eye to direct A.I. to produce quality copy, and to polish and perfect it’s output.
SEO strategy, copywriting and copyediting are available as standalone services or as add-ons to Squarespace website design projects.
WEBSITE SEO STRATEGY
I’ll identify the keywords your ideal clients are searching for, that you could actually rank for—then strategically map those keywords across your core website pages (in spreadsheet format). You’ll receive:
A customised keyword research and strategy spreadsheet (clear, organised, and easy to implement) with target keywords and which website pages to place them on
Optimised page titles and meta descriptions for those pages
Loom walkthrough explaining what everything means, why these keywords were selected, and how to use them!
$675 NZD
Ways we can make your wellness website copy stronger and more strategic
… even if (or, especially if!) you handed the initial version to A.I.
website COPY EDITING
I will take your website copy draft (A.I. or otherwise), and then polish it to:
Remove A.I. waffle, fluff and repetition
Speak directly to your ideal client’s emotions, challenges, and desires
Infuse your personality and perspective
Strengthen clarity and calls-to-action, and clearly communicate the value of your services & support.
Add additional sections if required in line with persuasion psychology
Integrate SEO keywords (if you invested in an SEO strategy)
$990 NZD
WEBSITE COPYwriting
I will craft your website copy from scratch. Your final copy will blend:
Voice of customer research (so your audience feels deeply understood)
Empathetic, stop people in their scroll messaging to capture attention
Time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” and “Yes, this is the provider for me” moment
Your unique brand voice, backstory, beliefs & philosophy, and business offers (so it sounds like you, not A.I.)
SEO keywords (if we’ve completed your SEO strategy prior to your copy project)
1 WEEK - $2,500 NZD
When we’re done with your website copywriting, editing or SEO, you’ll:
Have nixed any confusion you have about what to say to earn clients, leads & subscribers.
Stop grappling with endless A.I. iterations that read bland, vague and boring, and just don’t capture your voice, vision and expertise.
Have your web copy laid out in a website wireframe to make designing a site that is far more effective. Copy and design work in tandem, after all.
Have SEO keywords baked into your copy to help your site get seen in search.
Know that every sentence, story and content section is pulling its weight for your business — helping you reach your big hairy growth goals. (And helping you support the people you have the skills to help.)
Clients have seen pretty cool results After investing in their copy
11 new clients
in just one week after updating their website homepage messaging and layout. Clearer copy = better results.
123 leads
while only spending 1/3 of their advertising budget, because the landing page was converting at a high rate. Love to hear it!
On Page 1 of Google
Think: ranking for 8 key “commercial intent” search terms (the ones people use to purchase products, services or support!)
Decision time...