Wellness Copywriting SERVICES / WEBSITE COPYWRITING
Empathetic, engaging, results-driven website copywriting to help your wellness business blossom
Get impactful messaging where it matters most. Your business’ online home!
WELLNESS COPYWRITING FOR:
HEALTH & WELLNESS COACHES
NUTRITIONISTS
DIETICIANS
FUNCTIONAL PRACTITIONERS
YOGA OR PILATES TEACHERS
CLINICS, STUDIOS, PRIVATE PRACTICES
HEALTH & WELLNESS COACHES NUTRITIONISTS DIETICIANS FUNCTIONAL PRACTITIONERS YOGA OR PILATES TEACHERS CLINICS, STUDIOS, PRIVATE PRACTICES
Yes, your website design matters. But it’s only one part of the promotional puzzle. Your words matter too.
Your website copy is what bumps hearts with your readers, gets to the heart of what you do in seconds, and persuades people to purchase.
It’s also the structure your website design is built on!
As a copywriter, it’s my job to ensure your words work hard for your business.
Different ways we can work together to elevate your website messaging
WEBSITE SEO STRATEGY
Over one half day I’ll uncover the keywords your ideal clients are searching for, that you could actually rank for—then strategically map those keywords across your core website pages. You’ll receive:
A customised keyword research and strategy spreadsheet (clear, organised, and easy to implement) with target keywords and which website pages to place them on
Optimised page titles and meta descriptions for those pages
Loom walkthrough explaining what everything means, why these keywords were selected, and how to use them!
$640 NZD
COPY EDITING (Popular!)
Over 8 hours, spread across 2 days so I stay fresh, I will take your website copy draft (A.I. or otherwise), and then polish it to:
Remove A.I. waffle, fluff and repetition
Speak directly to your ideal client’s emotions, challenges, and desires
Infuse your unique personality and perspective wherever possible
Strengthen clarity and calls-to-action, and make sure it communicates your value
Add additional sections if required in line with persuasion psychology
Integrate SEO keywords (if you invested in an SEO strategy)
$1,250 NZD
WEBSITE COPYWRITING
In this week intensive, I will write your website copy from scratch. Your final copy will blend:
Voice of customer research (so your audience feels deeply understood)
Stop people in their scroll messaging
Time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” and “Yes, this is the person for me” moment.
Your unique brand voice, beliefs & philosophy, and business offers (so it sounds like you, not a template)
SEO keywords (if we’ve completed your SEO strategy prior to your copy project)
$3,250 NZD
Want me to strategise, edit or draft your emails?
Book a Day Intensive!
Why trust me as your copywriter (or copyeditor)?
I know you built a business around your passion and, quite possibly, your own health journey. You’re knowledgeable about what you do, driven by a desire to make a positive difference and a meaningful living. I have a decade of experience writing for small businesses like yours.
I take the time to delve into your backstory, business, your target market, and the nuances of your work—and package it up to capture your voice and vision, communicate your value to ideal clients, and give them the confidence and conviction to take action.
When we’re done you’ll:
✔️ Have nixed any confusion about what to say to earn clients, leads & subscribers.
✔️ Stop grappling with endless A.I. iterations that read bland, seem boring, and just don’t capture your voice, vision and expertise.
✔️ Have your web copy laid out in a website wireframe to make designing a site 100x more effective. Copy and design work in tandem, after all.
✔️ Have SEO keywords baked in to your copy to help your site get seen in search.
✔️ Know that every sentence, story and content section is pulling its weight for your business — helping you reach your big hairy growth goals.
Really! Clients have seen pretty cool results from investing in their website copy, like:
11 new clients
in just one week after updating their website homepage messaging and layout. More clarity = better results.
123 leads
while only spending 1/3 of their advertising budget, because the sales page was converting at a high rate. Love to hear it!
On Page 1 of Google
ranking for 8 key “commercial intent” search terms - the ones people use to research and purchase products and services.
WHY IS WELLNESS COPYWRITING A WORTHY INVESTMENT?
In the health & wellness industry, people (your clients!) crave connection and authenticity. And let’s be real.
Unedited, obviously A.I. ain’t it. 🤭
SEO strategy, copywriting and copyediting are available as standalone services or as add-ons to Squarespace website design projects.
Working with one person (me!) from start to finish on your website copy, SEO strategy and design - instead of different professionals - will save you time, money, and make your project feel easier, effortless and even more exciting!
