health and wellness copywriting services

Website copywriting & Editing for wellness Businesses ready to stand out & call in clients

I offer wellness copywriting services designed to give health and wellness practitioners and providers empathetic, engaging, impactful messaging where it matters most: your business' online home.

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Yes, your website design matters. But it’s only one part of the promotional puzzle. Your website COPYwriting matters too.

Your website copy is the structure your website design is built around.

It’s what bumps hearts with your readers, gets to the heart of what you do in seconds, and ultimately persuades people to purchase.

It does more than just fill space on a page!

As a practitioner, your website copy is an opportunity to stand out, tell your story, share your deeper “why”, and pinpoint the passion for your work that sets you apart.

And as a copywriter, it’s my job to make sure YOUR copy is pulling its weight for your health or wellness practice. Because wellness copywriting is nuanced.

It must build connection, demonstrate empathy, cultivate trust, capture attention, and help someone feel safe and informed enough to take the next step.

And that is what I do best! I’m here to make sure your copy ticks all the right boxes.

I can create Website copy for every page your wellness business needs, including:

About page copywriting: Share your story, experience, philosophy and approach in a way that builds credibility — without making the whole page about you.

Practitioner + team pages: Introduce your practitioners in a way that combines professional credibility with warmth, personality and human connection.

SEO landing pages: Strategic, search-optimised pages designed around specific services, treatments, conditions or locations to help more of the right people discover you.

Homepage copywriting: Make a strong first impression with homepage copy that quickly communicates who you help, what you offer and why your approach is different.

Service pages: Clearly explain your services, treatments or modalities, from nutrition and naturopathy to therapy styles, somatic tools, coaching, movement and holistic health.

Sales + programme pages: Conversion-focused copy for coaching programmes, courses, memberships, packages, retreats and other signature wellness offers.

Scroll THE WELLNESS COPYWRITING SERVICES

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SEO VISIBILITY Strategy

I’ll identify 10-15 keywords your ideal clients are searching for that your wellness website could actually rank for—then strategically map those keywords across your core website pages (in spreadsheet format) and make suggestions of targeted SEO landing pages to supplement your core webpages.This makes sure your wellness website has a strategic SEO foundation, instead of trying to squeeze in keywords retroactively.

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Website Copy Editing

I’ll edit your drafted website copy to remove A.I. waffle, fluff and repetition, speak directly to your ideal client’s emotions, challenges, and desires, infuse your personality, voice and perspective — making it human, strengthen clarity and calls-to-action, and clearly communicate the value of your services & support.

I’ll integrate SEO keywords (if you have them), and ensure ensuring your copy is laid out to work well in your website design.

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website Copywriting

I’ll create empathetic, engaging, stop-people-in-their-scroll website copy that follows time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” & “Yes, this is the provider/practitioner for me” moment. Always infused with your backstory, beliefs, philosophy, and business offers (so it sounds like you, not a robot.)

Complete with website wireframe and SEO keywords for copy and design that work together.

Kind words from clients

  • Lauren Campion, Doula & Midwife

    “Writing copy for my website was something I was dreading. I knew it would take me far too long to get it right (if I ever got there!) and that precious time could be better spent doing other things. So I decided to hire Yolie and I am so glad I did. When I read through the first draft I was nodding my head - she nailed it! Thanks so much, Yolie. You went above and beyond and I’m really grateful.

    I’ve since had clients come to me (people I did not know) saying the copy convinced them to reach out and get in touch!”

  • Theresa Brady, Founder of Creative Content Agency

    “Yolie is my go-to writer for conversion copywriting. Her experience means she can offer more than just copywriting, she has the knowledge and insights to brainstorm ideas for brand positioning and resolve complex messaging.

    I regularly call on her to create the copy for websites and sales campaigns. Her copy is always refreshing and on point, reflecting the voice of the business she is writing for. I don’t hesitate to recommend her services.”

  • Heather Porter, Founder of Website Love Agency

    “Yolie is my preferred copywriter not only for client projects but also for referrals. I love how thorough she is—from her research with the client and their target market to working with them until the copy is perfect.

    She is masterful at capturing their voice, better than they even thought would be possible! Without strong copy, a website is just a pretty brochure. If you have a chance to work with her, do it.”

  • Luke Kane, Founder MTP Health

    ”When I hired Yolie to write the sales page copy for our new online program, it was my first time working with a wellness copywriter, and I didn’t really know what to expect. The copy she came up with was fantastic. I love it.

    It captures our brand’s tone of voice, but still directs people to engage/buy, which is a balance that I have found very hard to create! I've already recommended Yolie, and won’t hesitate to reach out when future work is needed.”

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Have nixed any confusion you have about what to say to earn clients, leads & subscribers.

Stop grappling with endless A.I. iterations that read bland, vague and boring, and just don’t capture your voice, vision and expertise.

Have your web copy laid out in a website wireframe to make designing a site that is far more effective. Copy and design work in tandem, after all.

Have SEO keywords baked into your copy to help your site get seen in search.

Know that every sentence, story and content section is pulling its weight for your business. (And helping you support the people you have the skills to help.)

When we’re done with your website copy you’ll:

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Why Copywriting & editing are STILL a savvy investment in the A.I. Era.

Let’s be real. In the health & wellness industry, people crave connection and authenticity. Unedited A.I. obviously ain’t it.

If you use A.I. you need an expert eye to polish, refine, and humanise it’s output, and make sure it works on a website. (Where less is often more.)

And if you’re like many of my clients, you want someone to craft your website copy for you to sound different and stand out from the right-outta-A.I. crowd.

Either way, I can help.

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Clients have seen pretty cool results After investing in their web copy

11 new clients

in just one week after updating their website homepage messaging and layout. Clearer copy = better results.

123 leads

while only spending 1/3 of their advertising budget, because the landing page was converting at a high rate. Love to hear it!

On Page 1 of Google

Think: ranking for 8 key “commercial intent” search terms (the ones people use to purchase products, services or support!)

Want that? Let's chat.

Real-time reviews from copywriting clients

Email Copywriting feedback sent via email
Email copywriting feedback from a co-worker on a project
Email copywriting feedback via Slack from a colleague
Sales page copywriting feedback sent via Slack
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Website copywriting feedback sent via email after first draft
Screengrab of website copywriting feedback from a client
Text saying 'I could not wait - I had to have a quick scan. My god I love it. You are amazing. I mean WOW.'
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Why choose me as your HEALTH AND WELLNESS copywriter?

I’ve 10 years of experience in digital marketing and conversion copywriting (including in-house at an NZ agency, with a major yoga studio, and for a business mentor for health coaches). 

And after creating countless website wireframes and sales funnels as a copywriter—always affirming how much copy & design impact one another’s results—I added web design and tech integrations (booking, payments, email marketing & more) to my business toolkit to better serve my clients, and help them optimise their online presence with ONE person rather than multiple.

This means I understand intimately how copy shapes your website design, and deeply impacts purchasing decisions.

As a health and wellness copywriter, I know you built a business around your passion and, quite possibly, your own journey. You’re knowledgeable about what you do, driven by a desire to make a positive difference and a meaningful living.

So I always take the time to delve into your backstory, business, your target market, and the nuances of your work—and package it up to capture your voice and vision, communicate your value to ideal clients, and give them the confidence and conviction to take action.

Ready FOR COPYwriting THAT TAKES people from curious browser to confident buyer & firm believer in you as the provider to turn to?

SEO strategy, website copywriting and copyediting are available as standalone services or as add-ons to Squarespace website design packages.‍ ‍

Enquire over here →