Hi! I’m Yolie — a Health and Wellness Copywriter & Website Designer in NZ

I create hard-working websites for health and wellness professionals,
locally & globally.

Nutritionists

Health Coaches

Pilates & Yoga Teachers

Meditation Teachers

Somatic Practitioners

Functional Medicine Practitioners

Personal Trainers

Naturopaths

+ more

Nutritionists Health Coaches Pilates & Yoga Teachers Meditation Teachers Somatic Practitioners Functional Medicine Practitioners Personal Trainers Naturopaths + more

Yolie Stephenson picture with long blonde hair sitting at a table, smiling, and writing on a piece of paper. She is in an Auckland cafe with a concrete wall and green plants in the background.

How did I end up as a website designer & copywriter for wellness brands?

Wellness has been a love of mine since adulthood after dealing with endo and MCAS. But before that, I was the little kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of. I had an affinity for writing.

I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).

However, I decided journalism wasn’t for me, and after an interlude as a yoga teacher, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.

Eventually, a move to NZ beckoned, and I sharpened my sales copy skills as in-house (remote) copywriter, and client copywriting coach, for Australia’s leading business mentor for health coaches, Amanda Jane Daley. Simultaneously contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.

Since then, I’ve built my own copywriting and web design business from my Auckland home office nook, exclusively serving wellness businesses and well-meaning service providers.

I’ve added to my on-the job experience in copywriting, wire-framing, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy).

Logos of multiple brands and publications, including lululemon, athletica, People, mbg, and omyoga magazine.

My writing has appeared in:

A modern workspace with a white table, a Squarespace website designer and health and wellness copywriter writing in a notebook, with a coffee cup, a closed laptop, a book, a blue pen, set in front of a large window with a concrete wall.

Why the focus on websites?
Because your website is prime online real estate you own.

(Unlike Instagram or TikTok, which can be whipped away or the Algorithm updated at a moment’s notice.)

The people who arrive on your digital doorstep—whether through search, social, networking, or recommendations—are already curious about you and what you have to offer.

And the moment they set cursor on your site is an opportunity to get remembered, cultivate trust and, ideally, gain a shiny new lead, client or customer.

Yes, design matters. But words are ultimately what spark connection, create desire, and seal the deal. Words and web design work best in tandem. Which is why I offer both!

The TL;DR of what makes me qualified to support you
& your health and wellness business

Niche experience with online businesses + health and wellness studios & service providers

10 years of digital marketing experience

4+ years of experience writing sales copy, web copy, email and ad copy in-house for a 7-figure course-creator and educator

Trusted by two Auckland digital marketing agencies & rave reviews from business mentors

Digital Marketing Strategy Credential (2024)

Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Tarzan Kay and NZIE (with more always being added)

Consider me your strategic collaborator who is excited to help your wellness business, and your confidence, blossom.

I love supporting health and wellness businesses—giving them the tools to improve their marketing, messaging, and website—so they can better make the difference that they feel called to make.

After 40+ websites written and wire-framed, dozens of wellness websites reviewed (plus countless sales emails, over two dozen sales pages, agency and in-house stints), I’m well-poised to help you out.

I truly care about helping you to succeed and have the impact you dream of.

Collage of four photos: a beach scene, a cup of coffee, a resting Schnauzer dog, and a chocolate bar next to a coffee cup lid.

things you'd find out about me over coffee ☕️ (long black for me!)

✔️ I made the move from England to New Zealand in 2017, courtesy of my Kiwi husband.
✔️ The North Island’s beautiful beaches make my heart do handstands, London is my fave city, with Copenhagen & Sydney tying for 2nd!
✔️ I love all things hygge and cosiness & interior design magazines are the only ones I read.
✔️ Weekends aren’t complete without Pilates or visiting the beach with my little pooch Booch & sweet as honey rescue staffy mix Venus.
✔️ I’m a certified Yoga Teacher & IIN Health Coach and used to keep a blog called ‘Practising Wellness’.
✔️ I’ve watched David Fincher’s ‘Girl with the Dragon Tattoo’ so many times that I’ve lost count. Skål!

Think our businesses might go together like sav & summer?

Let’s have a chat on a no-strings call. Click here to book.

OBM Services (COMING IN Q1 2026)
WEBSITE DESIGN (& COPYWRITING OPTIMISATION)
DAY INTENSIVE