A digital space dedicated to well-wielded copy, websites, messaging and marketing for well-meaning businesses.
As a Health & Wellness Copywriter and Squarespace designer based in Auckland, New Zealand—I work with clients locally & globally.
How did I end up here? Well, for NZ, blame my husband. For marketing? Well, words have always been my thing. I was the kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of.
I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).
However, I decided journalism wasn’t for me, and after an interlude as a yoga teacher, I fused my love of wellness and writing, transitioning into a marketing position for triyoga, a leading family of yoga studios in London.
Eventually, a move to NZ beckoned, and I sharpened my sales copy slinging skills as in-house (remote) copywriter for Australia’s leading business coach for health coaches & wellness entrepreneurs.
Since then, I’ve built my own copywriting, consulting and website design business—while contracting to several Auckland digital marketing agencies and an Australian website design and Conversion Rate Optimisation (CRO) studio. All from my Auckland home office nook!
I’ve added to my on-the job experience in copywriting and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, NZIE (Digital Marketing Strategy) and more.
My writing has appeared in:
Consider me your biggest cheerleader and strategic collaborator who is excited to share years of knowledge and expertise to help your business grow…
Because that’s 100% me when it comes to supporting and empowering well-meaning service providers and health and wellness businesses to elevate their marketing, so they can make the difference that they feel called to make.
After six years in the copywriting game, and 40+ websites written (plus countless sales emails, over a dozen sales pages, agency stints, and 50+ clients), I’m well-poised to help you out.
When we work together, my hope is that it’ll feel like two equally-invested team members plotting world domination 🙃 over coffee. (Long black for me!)
Who I help, specifically
Health and Wellness Practitioners, Small Businesses or Personal Brands
Such as, a somatic practitioner, breathwork teacher, yoga/Pilates instructor, PT, clinical nutritionist, fertility coach, and so much more.
Educator, Digital Course or Membership Creator in the Health and Wellness Niche
Or anything that’s doing good for others, such as Financial education or Mental Health education.
Well meaning Service Providers
Driven by a desire to support others with your skills and expertise.
Neglecting your website with meh messaging is a pricey mistake for most emerging or established small businesses.
That is prime online real estate.
That YOU own.
(Unlike Instagram or TikTok, which can be whipped away or the Algorithm updated at a moment’s notice.)
And the people who arrive on your digital doorstep—whether through SEO, social or recommendations—are already curious about you and what you have to offer.
The moment they set cursor on your site is an opportunity to get remembered, cultivate trust and, ideally, gain a shiny new lead, client or customer.
Yes, design matters. But words are ultimately what spark connection, create desire, and seal the deal. The two work best in tandem.
Why the focus on websites and messaging? Well—because…
Skipped the story? Behold—the TL;DR of what makes me qualified to support you
Niche experience with course creators, memberships, health and wellness pros, and service providers
10 years of digital marketing experience
4+ years of experience writing sales copy, web copy, email and ad copy in-house for a 7-figure entrepreneur
Trusted by two Auckland digital marketing agencies & rave reviews from business mentors and owners alike
Digital Marketing Strategy Credential (2024)
Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton and NZIE
On a personal note? Here are a few things you'd find out about me over coffee ☕️
I made the move from England to New Zealand in 2017, courtesy of my kitesurfing Kiwi husband.
2. Auckland’s beautiful beaches and coastlines make my heart do cartwheels, London is my favourite city, with Copenhagen and Sydney tying for second!
3. I love all things hygge and cosiness & interior design magazines are the only ones I read.
4. Weekends aren’t complete without Pilates or visiting the beach with my Schnauzer, Booch & sweet-as-honey rescue staffy/sharpei Venus.
5. I have endometriosis, and don’t have kids. (Though…do furbabies count?!)
6. I used to keep a wellness blog called ‘Practising Wellness’
6. I’ve watched David Fincher’s ‘Girl with the Dragon Tattoo’ so many times that I’ve lost count. Skål!
My values are at the heart of my work
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My values are at the heart of my work |
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Connection.
When we work together, my hope is that it’ll feel like two equally-invested team members talking shop over coffee. (Long black for me!) That’s why I always meet my clients over Zoom to discuss their business, backstory and buyers in-depth. Bonus? Our heart-to-heart helps me make my words sound like you!
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Collaboration.
Great copy and design is a collaborative process. That’s why I love to work with my clients, not for them. Don't worry, I'll bring the conversion know-how, SEO best practices and Squarespace skills—but your input, insights and timely responses are absolutely INVALUABLE to the best outcome of our work, and to ensure we meet delivery deadlines.
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Strategy.
Effective copywriting (the kind that captures attention & gets clicks and conversions) and design isn’t just about pretty visuals or random words. It’s about understanding the information your ideal clients need to see and understand to move them to action — & prioritising them. So, honing your website and messaging strategy is always my first focus.
Think our businesses might go together like medjool dates & nut butter…or sav & summer?
Let’s connect on a no-strings call to scope out what you need support with —from wrangling Squarespace to strategising your SEO keywords to whipping your website into shape, or adding persuasiveness and authority to your copy.
I offer everything you need for a high-performing website under one roof—you just need to BYOB (branding, not booze) and a collaborative spirit!