Wellness Copywriting Services for websites
SEO-friendly, conversion-driven website copywriting to help your wellness business blossom
Get empathetic, engaging & traffic-boosting messaging where it matters most: your business’ online home.
HEALTH & WELLNESS COACHES
NUTRITIONISTS
DIETICIANS
FUNCTIONAL PRACTITIONERS
YOGA OR PILATES TEACHERS
CLINICS, STUDIOS, PRIVATE PRACTICES
HEALTH & WELLNESS COACHES NUTRITIONISTS DIETICIANS FUNCTIONAL PRACTITIONERS YOGA OR PILATES TEACHERS CLINICS, STUDIOS, PRIVATE PRACTICES
WELLNESS COPYWRITING SERVICES FOR:
Yes, your website design matters. But it’s only one part of the promotional puzzle.
Your website copy is the structure your website design is built around.
It’s also what bumps hearts with your readers, gets to the heart of what you do in seconds, and ultimately persuades people to purchase.
In short? Your copy matters. And as a copywriter, it’s my job to make sure YOURS is pulling its weight for your health coach or wellness practice.
Because wellness copywriting is nuanced. It must build connection, trust, and help someone feel safe enough to take the next step.
There are 3 ways we can collaborate to make your wellness website’s copy stronger and more strategic
… even if (or, especially if!) you handed the initial version to A.I.
WEBSITE SEO STRATEGY
I’ll uncover the keywords your ideal clients are searching for, that you could actually rank for—then strategically map those keywords across your core website pages. You’ll receive:
A customised keyword research and strategy spreadsheet (clear, organised, and easy to implement) with target keywords and which website pages to place them on
Optimised page titles and meta descriptions for those pages
Loom walkthrough explaining what everything means, why these keywords were selected, and how to use them!
1 DAY: $640 NZD
Perfect pairingCOPY EDITING
I will take your website copy draft (A.I. or otherwise), and then polish it to:
Remove A.I. waffle, fluff and repetition
Speak directly to your ideal client’s emotions, challenges, and desires
Infuse your personality and perspective
Strengthen clarity and calls-to-action, and clearly communicate the value of your services & support.
Add additional sections if required in line with persuasion psychology
Integrate SEO keywords (if you invested in an SEO strategy)
2 DAYS: $1,250 NZD
DFY WEBSITE COPY
I will craft your website copy from scratch. Your final copy will blend:
Voice of customer research (so your audience feels deeply understood)
Empathetic, stop people in their scroll messaging to capture attention
Time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” and “Yes, this is the provider for me” moment
Your unique brand voice, backstory, beliefs & philosophy, and business offers (so it sounds like you, not A.I.)
SEO keywords (if we’ve completed your SEO strategy prior to your copy project)
1 WEEK: $3,250 NZD
When we’re done with your website copywriting, you’ll:
→ Have nixed any confusion you have about what to say to earn clients, leads & subscribers.
→ Stop grappling with endless A.I. iterations that read bland, vague and boring, and just don’t capture your voice, vision and expertise.
→ Have your web copy laid out in a website wireframe to make designing a site that is far more effective. Copy and design work in tandem, after all.
→ Have SEO keywords baked into your copy to help your site get seen in search.
→ Know that every sentence, story and content section is pulling its weight for your business — helping you reach your big hairy growth goals. (And helping you support the people you have the skills to help.)
Get website words that work hard for your business
Clients have seen pretty cool results from investing in their website copy, like:
11 new clients
in just one week after updating their website homepage messaging and layout. More clarity = better results.
123 leads
while only spending 1/3 of their advertising budget, because the sales page was converting at a high rate. Love to hear it!
On Page 1 of Google
ranking for 8 key “commercial intent” search terms - the ones people use to research and purchase products and services.
Why trust me as your copywriter?
I know you’ve built a business around your passion and, quite possibly, your own health journey. You’re knowledgeable about what you do, driven by a desire to make a positive difference and a meaningful living. I have a decade of experience writing conversion copy for small businesses like yours.
I take the time to delve into your backstory, business, target market, and the nuances of your work—and package it into copy that captures your voice and vision, communicates your value to ideal clients, incorporates keywords, and potential clients the confidence and conviction to take action.
Wellness copywriting services are a worthy investment
In the health & wellness industry, people crave connection and authenticity... and let’s be real. Unedited, obviously A.I. ain’t it.
SEO strategy, copywriting and copyediting are available as standalone services or as add-ons to Squarespace website design projects.
Working with one person (me!) from start to finish on your website copy, SEO strategy and design - instead of different professionals - will save you time, money, and make your project feel easier, effortless and even more exciting!
