Yolie Stephenson, a website copywriter, sitting on some metal stairs on her laptop looking at the screen

Website Copywriting Services for Small Businesses with big hairy goals

Get impactful messaging—where it matters most

Your website is the foundation of your marketing. All roads lead back there. It houses your offers. It’s often a point of purchase. It’s a pivotal piece of digital property.

Yes, it’s branding and design matter. But they’re only part of the promotional puzzle.

Your website copy is what bumps hearts with your readers, gets to the heart of what you do, and (gently) pushes people to purchase.

Website copywriter working at desk in an Auckland cafe, writing a thank you note to a copywriting client

Which is why you’re searching for a trustworthy website copywriter who feels like a good fit.

One who can save you from the blinking cursor (or endless Chat GPT iterations that just don’t capture your voice, vision and expertise).

One who can clear up any confusion you have about what to say, when.

One who can help you stop the endless self-doubt (because nothing sets a small business back more than “please don’t visit my site” vibes).

One who will make sure every sentence, story, page section, and SEO tag is pulling it’s weight for your business.

So you are set to serve the people you feel called to support.

As a copywriter, it’s my job to help you sell your digital products and services.

Whether you’re a health coach, a nutritionist or functional medicine practitioner, a therapist, a Coach, or something else within the health, wellbeing, and service industry…

…you built a business around your passion and, probably, your own journey.

You’re exceptionally knowledgeable about what you do, and driven by a desire to make a positive difference and a meaningful living. But, marketing isn’t your strongest suit.

Here’s how I can help.

I offer bespoke Website Copywriting Services built around your marketing needs

TO get your digital home WRITTEN RIGHT

Need high-performing website copy for your emerging or established health, wellness or service business? This is your fast-track to it.

I’ve refined my website copywriting and strategy process from writing over 40 websites (and sales pages).

So you can benefit from website copy that gets read, gets clicked, helps your site gets seen in search—and that you feel confident with people visiting. 

    • 90-minute Copy Kickoff & Website Strategy Call to identify your goals + develop your message.

    • Questionnaire to dig into your Brand, Buyers & Backstory

    • Custom copy for web pages (the exact number of pages is tailored to your needs).

    • 2 rounds of collaborative edits

    • Website Wireframe with Layout Recommendations—for easier designing.

    • SEO Optimisation including research into target keywords, title tags, meta descriptions.

    • Past client interviews to ensure we know exactly how to speak to your ideal client

    • Designer collaboration to ensure seamless execution (or, I can design it for you!)

Don’t want “Done For You”? I can do a website audit—details here. Got a draft and need it edited? I can handle it in a VIP Day Container.

Web pages I can strategise, wireframe and write

HOMEPAGE

LANDING PAGE

BOOKING/CHECK-OUT PAGE

ABOUT PAGE

INDIVIDUAL SERVICES PAGES

OPT IN BLURB

SERVICES OVERVIEW

LONG-FORM SALES PAGES

CONTACT PAGE

The exact pages will be tailored to your needs and business.

When we partner up, you’ll get sales-focused web copy that is both, and:

Both persuasive and ethical
Both meaningful and strategic
Both written by me and true to you

Kind Words about my
Website Copywriter Services

  • Website Copywriting Services Client Lauren Campion Doula

    Lauren Campion | Doula, Perth AU


    “Writing copy for my website was something I was dreading. I knew it would take me far too long to get it right (if I ever got there!) and that precious time could be better spent doing other things. So I decided to hire Yolie and I am so glad I did. When I read through the first draft I was nodding my head - she nailed it! Thanks so much, Yolie. You went above and beyond and I’m really grateful. I’ve since had clients come to me saying they loved my website copy, and it convinced them to reach out and get in touch!”

  • Website Copywriter Services Client Heather Porter

    Heather Porter | Founder of Website Design Agency Website Love, Sydney AU


    “Yolie is my preferred copywriter not only for client projects but also for referrals. I love how thorough she is—from her research with the client and their target market to working with them until the copy is perfect. She is masterful at capturing their voice, better than they even thought would be possible! Design is important, but without strategic copy, a website is just a pretty brochure. If you have a chance to work with her, do it.”

  • SEO and Web Copywriting Services Client Theresa Brady

    THERESA BRADY | MARKETING AGENCY FOUNDER, AUCKLAND NZ


    “Yolie is my go-to writer for conversion copywriting. Her experience means she can offer more than just copywriting, she has the knowledge and insights to brainstorm ideas for brand positioning and resolve complex messaging. I regularly call on her to create the copy for websites and sales campaigns. Her copy is always refreshing and on point, reflecting the voice of the business she is writing for. I don’t hesitate to recommend her services.”

Got Qs? I got answers!

    • SEO Blueprint: Competitor research, SEO keyword research, SEO strategy (outlining which high-intent, commercial keywords to target on each page of your website + 10 blog post ideas) - $1,650 NZD

    • Website Copy Rewrite or Write - custom quoted, from $4,000 NZD for 4 core pages (Home, About, Services Overview + Contact)

  • Yes! I can do this via a VIP day.

Ready for conversion-driven website copy that helps your business stand out, spark connection, generate trust, and make sales?

Perhaps these could be the website copywriting services for you!