Squarespace Website Design for wellness professionals
Grow your business with a site that instills confidence, calls in clients, and that you’re proud to promote.
I specialise in Squarespace website design for wellness professionals — a.k.a. websites thoughtfully built to help you convert clients and build your business.
Want to talk through your needs?
Your website is prime online real estate that you own—unlike social media platforms.
The people who arrive on your wellness business’s digital doorstep—whether through search, A.I., social, networking, or personal recommendations—are already curious about you and what you have to offer.
The moment they set cursor on your site is an opportunity to cultivate trust, cement your credibility, spark connection, and ultimately gain a shiny new lead, subscriber client or customer. But it’s also a point where you can turn people off altogether. It’s my job to make sure that doesn’t happen!
I’m on a mission to turn your website into an effective marketing and sales tool—with intentional design, copy and tech integrations.
Why me? I take a strategic approach to Squarespace website design for wellness PROFESSIONALS
I combine my knowledge about SEO and marketing as a decade-long conversion copywriter and website wireframer—combined with in-depth studies in Squarespace web design & hands-on experience with funnels—to ensure you leave with a site that serves your wellness business well.
Copywriting or copyediting can be included in every website design project—because great copy and thoughtful design work best in tandem.
Explore the Wellness Website Design Packagesoption#1 — Semi-Custom site
A CONVERSION FOCUSED WEBSITE BUILT WITH A WEBSITE TEMPLATE AS A BASE — TAILORED TO YOUR BUSINESS, BRAND & AUDIENCE.
Start with one of my Squarespace website templates for wellness brands as a base, and I will customise it with your copy, branding and imagery, adding and adjusting sections as required. This option is ideal if you want a hardworking, high-performing website for your wellness business — but need a tighter turnaround and budget than a custom website design and build project.
NZD $1,750
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Template-Based Semi-Custom Design, built using one of my strategic Squarespace 7.1 templates as a base, fully customised with your colours, fonts, copy, imagery and brand personality.
Base is 6 Core Pages - typically Home, About, Services Page, Contact + one additional page (Sales Page, Testing, Blog, for example). Additional pages available - contact me for a custom quote
Strategic Layout Refinement = I’ll tweak the structure and page sections to align with your offers and goals.
Light copyediting
Basic SEO Essentials - page titles, meta descriptions, image sizing and alt text added in (with keywords you provide - SEO keyword strategy available as an add-on if you don’t have keywords.)
Mobile Optimisation - so your site feels seamless on small devices. Plus, checking across
Tech Integrations: Email marketing platform, booking system, or checkout integration.
2 Rounds of Revisions and collaborative refinements.
20% Off Your First Annual Squarespace Plan
14 Days of Post-Launch Support - so you feel confident managing your new website
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Website Copywriting - done for you
Copyediting Day Intensive - to whip your draft into shape
SEO Keyword Strategy
Email optin (pop ups, cover pages, landing pages)
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You’re a clinical or holistic nutritionist, functional practitioner, or health coach.
You have clarity around your offers.
You want something elevated and strategic (without the price tag of custom website design).
option #2 — FULLY-Custom Site
ALL THE PAGES & INTEGRATIONS YOU NEED, DESIGNED EXCLUSIVELY FOR YOUR BUSINESS AND BRAND
Get a custom website designed around your business’s goals, needs, and messaging, and branding—and walk away with a website that is primed to connect with and convert potential clients, market your practice, and help you show up in search. (SEO keyword strategy add-on available.)
From NZ$3,500 for 5 pages | Need more? All good Get in touch for a custom quote. I can also do a one-page websites and sales pages.
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In-depth website questionnaire to understand your vision and needs.
60-minute consultation to deep dive into your business, strategy and goals.
Custom Homepage + additional custom pages: Choose from About, Services Overview, Services Individual Pages, Podcast, Case Studies, Booking Page, Resources, FAQ, and Contact, Blog landing page.
Desired email optin design/s (pop up, cover page, landing page, etc.)
Mobile Optimised website set up in Squarespace — so it displays well on small screen sizes—and website checked across desktop, laptop and mobile.
Bespoke Tech Integrations - such as Booking/Scheduling, Social Media, Email Marketing, CRM all hooked up and handled for you.
Technical SEO Essentials - images sized down, page titles, meta descriptions and image names updated according to your SEO strategy.
OPTIONAL: Custom plugins installed to upgrade your website and add functionality if desired. (You will need to pay for these to license them to your business, but I can add them for you.)
20% discount on your first annual Squarespace plan.
Domain connection set up for you.
Website walkthrough online session after launch - so you feel confident managing your new website.
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Website Copywriting - done for you
Copyediting Day Intensive - to whip your draft into shape (and a wireframe)
SEO Keyword Strategy
Mini Branding - font and colour palette curation
Long Form Sales Page
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Health/life/mindset coaches, yoga teachers (or studios), functional practitioners, independent counsellors, nutritionists, and naturopaths.
You’ve likely been in business for a year or more and are crystal clear on your offers & your business and website goals
OPTIONAL ADD ONS
OPTIONAL ADD ONS
COPYWRITING
Website copywriting and copyediting are available as add-ons to Squarespace Website Design projects (or as stand-alone services). Because your words inform the structure of your site, and are what ultimately persuade people to purchase. Learn more.
FROM $990 NZD
SEO STRATEGY
Help your new website get seen in Search Engines by adding SEO strategy to your website design package. We’ll research and identify target keywords for the core pages in your site. So can call in the right people to your digital home. Learn more.
FROM $675 NZD
Mini BRANDING
If you don’t have branding I can curate a custom colour palette and typography suite for Squarespace to help your brand feel cohesive, polished, and aligned — so your site looks more professional and feels more like you—which you can use across your socials, too.
$500 NZD
The Website Design Process, Step-by-Step
Ready for a website that SUPPORTS YOU RATHER THAN LEAVES YOU CRINGING?
You’re so close to a website that works hard for your wellness business. Finally feel excited to share your link and start showing up feeling confident that your site supports your growth.
Client love
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Pitsinee Chairsarn, Natural Chef & Health Educator
“I couldn’t bring myself to look at my old website, it depressed me! Until I found Yolie.
The experience of working with Yolie on my Squarespace website design was a dream in every aspect. Her communication was beyond words.I LOVE my new website, I can’t get enough of looking at it! I feel like the new website is a true representation of who I am. I’m so proud to send my website to people without having to apologise for the look and the functionality anymore.”
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Theresa Brady, Founder of Creative Content Agency
“Yolie is my go-to writer for conversion copywriting. Her experience means she can offer more than just copywriting, she has the knowledge and insights to brainstorm ideas for brand positioning and resolve complex messaging.
I regularly call on her to create the copy for websites and sales campaigns. Her copy is always refreshing and on point, reflecting the voice of the business she is writing for. I don’t hesitate to recommend her services.” -
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Lauren Campion, Doula & Midwife
“Writing copy for my website was something I was dreading. I knew it would take me far too long to get it right (if I ever got there!) and that precious time could be better spent doing other things. So I decided to hire Yolie and I am so glad I did. When I read through the first draft I was nodding my head - she nailed it! Thanks so much, Yolie. You went above and beyond and I’m really grateful.
I’ve since had clients come to me saying they loved my website copy, and it convinced them to reach out and get in touch!”
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Heather Porter, Founder of Website Love Agency
“Yolie is my preferred copywriter not only for client projects but also for referrals. I love how thorough she is—from her research with the client and their target market to working with them until the copy is perfect.
She is masterful at capturing their voice, better than they even thought would be possible! Without strong copy, a website is just a pretty brochure. If you have a chance to work with her, do it.”
Frequently Asked Questions
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I specialise in specialise in Squarespace website design for wellness professionals who genuinely care about the humans they support.
That includes Nutritionists, Dieticians, Health & Wellness Coaches, Functional Medicine Practitioners, Counsellors, Therapists, Women’s Health providers, Yoga or Pilates teachers, Personal trainers, somatic or breathwork practitioners, and more!
You need a website that builds trust, and communicates your value. One that reflects the care and integrity you bring to what you do, and helps the right (prospective) clients feel instantly at ease and excited to invest. I’d be thrilled to bring this all together for you.
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Great question! And don’t worry, I’ll guide you through this step by step.
Here’s what you’ll need to provide as part of your website design:
Brand Photography - Professional brand photos are the foundation of a beautiful, trustworthy website. They build connection fast. If needed, I can supplement with carefully selected stock imagery, but your own brand photography is always the strongest starting point.
Logo & Brand Assets - If you want them including on your website, you’ll need to provide me with your logo and monogram files. I do not offer branding services myself.
However, if you’re happy with a text-based logo using Squarespace fonts (set up within Squarespace itself), we can absolutely make that work beautifully. I can also provide font and colour palette suggestions, if required, as part of a mini-branding package.
If you need help choosing a brand designer, let me know, and I can make recommendations!Website Copy - As a decade-long copywriter myself, you have options here:
I provide in-depth, strategic website copy templates (including A.I. prompts) if you’d like to write your own.
I offer copy editing if you’ve drafted something (using A.I. and my templates) and want it refined.
Or I can write your full website copy from scratch, grounded in voice-of-customer research, brand voice, and SEO strategy.
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It depends on the service and my current availability.
Day Intensives (including SEO Strategy, Copy Editing, and focused updates to an existing website) can usually be booked sooner, as they’re shorter, high-impact projects designed to move quickly.
Semi-custom website design (using one of my templates) is also typically available earlier than fully custom copy + design projects, as the foundational structure is already in place.
For full website copywriting or custom builds, I generally book a little further in advance to ensure I can give your project the strategy and attention it deserves.
If you’re on a timeline, reach out. I’ll always let you know the earliest start date and whether we can make it work.
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Branding / logo design
(I can recommend other wonderful creatives to help with this though! This must be supplied before we start.)Copywriting or copyediting
(I can offer this as an add-on though!)Privacy, Cookies or Terms legal policies
(you must supply your own, or I can recommend templates or generators that you can purchase if you don’t have these in place)Squarespace hosting, domain, scheduling platform, email marketing platform
(these are an additional subscription cost)
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I can provide font and colour palette and wordmark as part of a “mini-branding” package where I curate your colour palette and typography set. If you’re happy with a text-based logo using Squarespace fonts (set up within Squarespace itself), we can absolutely make that work beautifully.
I do not design custom graphic logos or monograms. (Though I can provide recommendations of other creatives who do this!) -
You can reach me anytime via my contact page or email me on yolie@yoliestephenson.com. I aim to respond quickly - usually within 24 hours, Monday through Friday.
Clients can reach me via our private Slack channel, which allows us to collaborate easily on projects. -
Pricing is detailed on my services pages - if you scroll up, you can see it here. I also offer Squarespace website design days AND copywriting services to add onto your Squarespace website design.
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Collaborative, respectful, fun, and straightforward. I’m here to guide the process, offer insights and ideas, interpret your business needs (and meet them), and keep things moving! I’m hugely passionate about offering Squarespace website design for wellness professionals, and that shows in my dedication, focused strategy, and professionalism.