Hello! I'm Yolie Stephenson.Founder of A web design & copywriting STUDIO WHERE WELLNESS BUSINESSES COME FOR WEBSITES THAT WORK well.
It’s lovely to meet you!
I CREATE CLEAN, COHESIVE, CONVERSION-CONSCIOUS WEBSITES FOR:
HEALTH COACHES/ NUTRITIONISTS / FUNCTIONAL MEDICINE PRACTITIONERS / therapists / PERSONAL TRAINERS / YOGA OR PILATES TEACHERS / BOUTIQUE fitness STUDIOS / female Financial coaches & many MORE
Why the focus on websites? Because your site is prime online real estate that you own.
Unlike Instagram or TikTok. The people who arrive on your wellness business’s digital doorstep—whether through search, A.I., social, networking, or personal recommendations—are already curious about you and what you have to offer.
And the moment they set cursor on your site is an opportunity to cultivate trust, cement your credibility, and gain a shiny new lead, client or customer.
Yes, your website design matters hugely in building credibility and creating a positive experience for prospective buyers. But your words are ultimately what spark connection, create desire to invest in your support and seal the deal.
In short? Website copywriting and web design work in tandem. Which is why I specialise in both!
How did I end up as a Squarespace WEB designer & WEBSITE copywriter FOR WELLNESS-focused BRANDS?
Wellness has been a love of mine since adulthood after dealing with endo and MCAS.
But before that, writing was a big part of my world. I was the little kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of — dreaming of working for a magazine in my future. (Or maybe…a vet.)
I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four-year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).
However, I decided magazine journalism wasn’t for me, and followed my heart to train as a yoga teacher. After a couple of years of full-time teaching, cut short by health hiccups, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.
Eventually, a move to NZ beckoned (short version: I married a Kiwi), and I sharpened my sales copy skills as in-house (remote) copywriter and client copywriting coach for Australia’s leading business mentor for health coaches, Amanda Jane Daley.
While simultaneously contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.
After creating countless website wireframes and working intimately with web designers, I saw again and again just how much copy and design intersect and influence one another’s effectiveness. So I up-skilled into Squarespace web design to better serve my clients.
Nowadays I spend my workdays supporting well-meaning business owners & crafting thoughtful, conversion-focused websites and connection-sparking messaging for health and wellness practices, studios & holistic practitioners locally and globally.
I’ve added to my on-the job experience in copywriting, wire-framing, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy).
TL;DR? HERE’S what makes me qualified to support you:
Niche experience with online businesses + health and wellness studios & service providers
10 years of digital marketing experience
4+ years of experience writing sales copy, web copy, email and ad copy for a 7-figure business mentor for health coaches
Trusted by two Auckland digital marketing agencies & rave reviews from business mentors
Digital Marketing Strategy Credential (2024)
Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Applet Studio Tarzan Kay and NZIE.
I’m most likely your ideal client—and hugely passionate about all things fitness, health and wellness myself.
My values
My values
01
CONNECTION
When we work together, my hope is that it’ll feel like two team members plotting world domination over coffee. (Long black for me!) I always meet my clients over Zoom to discuss their business, brand, backstory, and buyers in-depth. Bonus? Our heart-to-hearts help me capture your vision!
02
COLLABORATION
Great copy is a truly collaborative process. That’s why I love to work with my clients, not just for them. Don't worry; I'll bring the conversion know-how and the website magic - but your input, insights and timely responses are invaluable to the best outcome of our work.
03
STRATEGY FIRST
Effective websites (the kind that capture attention & get conversions) are built on your goals, and on understanding the messages your ideal clients need to hear to move them to action—then putting them in the right places on your site! So honing your site strategy is always my first focus.
Consider me your strategic collaborator.
I am genuinely excited to help your wellness business, and your confidence, blossom.
I love supporting well-meaning businesses as a health and wellness copywriter and web designer—helping my clients improve their marketing, messaging, and websites, so they can better make the difference they feel called to make.
I truly care about helping you to succeed and have the impact you dream of.
Ways to work together on YOUR business
With experience in copywriting, SEO strategy and implementation, website design and third-party tech integrations, I offer end-to-end support or only the elements you need.
For Fun: A few things you'd find out about me over coffee (long black for me!)
I’m a Brit! I moved from England to New Zealand in 2017 courtesy of my Kiwi husband. It was (very) tough at first, but I love it now.
The North Island’s beautiful beaches make my heart do handstands (and my nervous system feel so much calmer). Swimming in the sea is the BEST.
I adore all things hygge, and Your Home & Garden magazine is the only one I read. Calm neutrals and nature is my vibe.
I’m a certified Yoga Teacher & IIN Health Coach, a healthy foodie, and used to keep a blog called ‘Practising Wellness’.
Weekends don’t feel complete without Pilates, and a long walk on the beach with my sassy Schnauzer Kombucha & sweet-as-honey rescue Staffy/Sharpei mix Venus.
I am KNOWN amongst my friends and family for my love of dark chocolate. chef kiss