Hey! I’m Yolie.I’m a Website Designer and Copywriter for Wellness Brands —
Born in the UK, based in New Zealand, but working with clients worldwide.
I spend my workdays supporting well-meaning businesses & crafting thoughtful, conversion-focused websites for health and wellness practitioners.
It’s lovely to meet you!
Why the focus on websites? Because your site is prime online real estate that you own.
Unlike Instagram or TikTok. The people who arrive on your wellness business’s digital doorstep—whether through search, A.I., social, networking, or personal recommendations—are already curious about you and what you have to offer.
And the moment they set cursor on your site is an opportunity to cultivate trust, cement your credibility, and gain a shiny new lead, client or customer.
Yes, website design matters hugely in building credibility. But words are ultimately what spark connection, create desire to invest in your support and seal the deal. In short? Website copywriting and web design work in tandem. Which is why I specialise in both!
How did I end up as a Squarespace designer & copywriter for wellness brands (in New Zealand of all places?! Let’s get into it….
Wellness has been a love of mine since adulthood after dealing with endo and MCAS. But before that, writing was a big part of my world. I was the little kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of — dreaming of working for a magazine in my future. (Or maybe…a vet.)
I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four-year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).
However, I decided magazine journalism wasn’t for me, and followed my heart to train as a yoga teacher. After a couple of years of full-time teaching, cut short by health hiccups, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.
Eventually, a move to NZ beckoned (short version: I married a Kiwi), and I sharpened my sales copy skills as in-house (remote) copywriter and client copywriting coach for Australia’s leading business mentor for health coaches, Amanda Jane Daley. All while simultaneously contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.
After creating countless website wireframes and working intimately with web designers, I saw again and again just how much copy and design intersect and influence one another’s effectiveness. Leaning into my passion for both design and copy, I up-skilled into Squarespace web design to better serve my clients.
I’ve added to my on-the job experience in copywriting, wire-framing, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy).
TL;DR? Here’s what makes me qualified as a health and wellness copywriter & web designer →
Niche experience with online businesses + health and wellness studios & service providers
10 years of digital marketing experience
4+ years of experience writing sales copy, web copy, email and ad copy for a 7-figure business mentor for health coaches
Trusted by two Auckland digital marketing agencies & rave reviews from business mentors
Digital Marketing Strategy Credential (2024)
Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Applet Studio Tarzan Kay and NZIE.
Consider me your strategic collaborator who’s genuinely excited to help your wellness business, and your confidence, blossom.
I love supporting well-meaning businesses as a health and wellness copywriter and web designer—helping my clients improve their marketing, messaging, and websites, so they can better make the difference they feel called to make.
I truly care about helping you to succeed and have the impact you dream of.
Ways to work together on growing your wellness business 🌸
With experience in copywriting, SEO strategy and implementation, website design and tech integrations, I offer end-to-end support or only the elements you need.
Just for fun: a few things you'd find out about me over coffee (long black with reishi powder for me! 🍄☕️)
I’m a Brit! I moved from England to New Zealand in 2017 courtesy of my Kiwi husband. It was (very) tough at first, but I love it now. Plus, it’s the land of the long black, so that’s a win!
The North Island’s beautiful beaches make my heart do handstands (and my nervous system feel so much calmer). Swimming in the sea is the BEST.
I adore all things hygge, and Your Home & Garden magazine is the only one I read. Calm neutrals and nature is my vibe.
I’m a certified Yoga Teacher & IIN Health Coach, a healthy foodie, and used to keep a blog called ‘Practising Wellness’.
Weekends don’t feel complete without Pilates, and a long walk on the beach with my sassy Schnauzer Kombucha & sweet-as-honey rescue Staffy/Sharpei mix Venus.
My current wellness focus is nervous system regulation and practising gratitude.