Smiling Health and Wellness Copywriter sits at a small table by a window, writing on paper; coffee, phone, and notebook beside her.
Y and S letters in blue font and blue box 
Hey! I’m Yolie.

I’m a Health and Wellness Copywriter & Website Designer —

Based in New Zealand, but working with clients worldwide.

I spend my workdays creating thoughtful, conversion-focused website copy & Squarespace sites for health and wellness businesses.

It’s lovely to meet you!

Wellness has been a love of mine since adulthood after dealing with endo and MCAS. But before that, I was the little kid who ran to the library, had stacks of books piled up in my bedroom Matilda-style, and regularly tore pages from magazines I loved the look of.

I earned my BA in English Literature. I completed an internship at People magazine’s London Bureau that turned into a four-year “stringer” role (where I got to attend the Pride & Prejudice London premiere—a dream!).

However, I decided magazine journalism wasn’t for me, and followed my heart to train as a yoga teacher. After a couple of years of online teaching, cut short by health hiccups, I transitioned into a marketing position for triyoga, a leading family of yoga studios in London.

Eventually, a move to NZ beckoned (short version: I married a Kiwi), and I sharpened my sales copy skills as in-house (remote) copywriter, and client copywriting coach, for Australia’s leading business mentor for health coaches, Amanda Jane Daley. All while simultaneously contracting as a copywriter to a couple of Auckland marketing agencies and an Australian website design & Conversion Rate Optimisation (CRO) studio.

After creating countless website wireframes and working intimately with web designers, as a copywriter, I saw again and again just how much copy and design intersect and influence one another’s effectiveness. Leaning into my passion for both design and copy, I up-skilled into Squarespace web design to better serve my clients.

Since then, I’ve built my own boutique website copywriting and website design business from my Auckland office nook!

How did I end up as a web designer & website copywriter for wellness brands?

A woman with long blonde hair working on a laptop on her web design business while sitting near a window with black metal bars and a black shelf, in a cozy indoor setting.

I’ve added to my on-the job experience in copywriting, wire-framing, web design and SEO with trainings from Copyhackers, Ashlyn Carter (Copywriting for Creatives), Paige Brunton (Squarespace Secrets), Applet Studio, Tarzan Kay & NZIE (Digital Marketing Strategy).

Why the focus on websites? Because your site is prime online real estate that you own.

Unlike Instagram or TikTok. The people who arrive on your wellness business’s digital doorstep—whether through search, A.I., social, networking, or personal recommendations—are already curious about you and what you have to offer.

And the moment they set cursor on your site is an opportunity to cultivate trust, cement your credibility, and gain a shiny new lead, client or customer.

Yes, website design matters hugely in building credibility. But words are ultimately what spark connection, create desire to invest in your support and seal the deal. In short? Website copywriting and web design work in tandem. Which is why I specialise in both!

TL;DR? Here’s what makes me qualified as a health and wellness copywriter & website designer →

Niche experience with online businesses + health and wellness studios & service providers

10 years of digital marketing experience

4+ years of experience writing sales copy, web copy, email and ad copy for a 7-figure business mentor for health coaches

Trusted by two Auckland digital marketing agencies & rave reviews from business mentors

Digital Marketing Strategy Credential (2024)

Professional development with Copyhackers. Copywriting for Creatives. Paige Brunton, Applet Studio Tarzan Kay and NZIE.

A Health and Wellness Copywriter sits by a window, working on a laptop with coffee, notebook, and lush plants nearby.

Consider me your strategic collaborator who’s genuinely excited to help your wellness business, & your confidence, blossom.

I love supporting well-meaning businesses as a health and wellness copywriter and web designer—helping my clients improve their marketing, messaging, and websites, so they can better make the difference they feel called to make.

I truly care about helping you to succeed and have the impact you dream of.

Web Design Services
Copywriting Services
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Collage of four photos: a beach scene, a cup of coffee, a resting Schnauzer dog, and a chocolate bar next to a coffee cup lid.

5 things you'd find out about me over coffee and dark chocolate ☕️

(A peek behind the scenes!)

  1. I’m a Brit! I moved from England to New Zealand in 2017 courtesy of my Kiwi husband. It was (very) tough at first, but I love it now. Plus, it’s the land of the long black, so that’s a win!

  2. The North Island’s beautiful beaches make my heart do handstands (and my nervous system feel so much calmer). Swimming in the sea is the BEST.

  3. I adore all things hygge, and Your Home & Garden magazine is the only one I read. Calm neutrals and nature is my vibe.

  4. I’m a certified Yoga Teacher & IIN Health Coach, a healthy foodie, and used to keep a blog called ‘Practising Wellness’.

  5. Weekends don’t feel complete without Pilates, and a long walk on the beach with my sassy Schnauzer Kombucha & sweet-as-honey rescue Staffy/Sharpei mix Venus.