An audit is your chance to get a *constructively critical* eye on your content
Understand the updates that’ll elevate your marketing from “meh” to yeahhh!
A website audit is ideal for you if…
You’ve DIY-ed your website—but you’re not confident in it. I know it’s easier said than done to wrangle messaging strategy, website layouts, personality and persuasion and get it right all on your own! (What goes where? Have I said too much? Or too little? You know the feeling.)
You don’t have the budget for a full website copywriting, editing or website design package, but you would still love a copywriter and designer’s advice to elevate what you’ve DIY-ed, and point out messaging, functionality and design upgrades.
Your website or sales page hasn’t been converting well, and you’re after an expert opinion on what might improve it—so you don’t waste time making unfocused, scattered updates.
With an audit, you can finally feel confident in your website and messaging—and feel complete clarity on the changes you need to make.
Basically, an audit is your fast-track to hard-working, sales-savvy website copy and design in less time than it takes to rewatch the Game of Thrones Season 8 Finale (actually, let’s not rewatch that, I’m still salty).
You bring the drafted or already-published content, I provide the kind of web copy, conversion-optimising, design and functionality feedback, edits and recommendations that’ll help you make more sales, get more eyeballs on your business, and shore up your confidence.
Because I believe you NEED confidence to get out there and do your thing.
“OK I’m interested—what happens in an audit?”
I take 90 minutes to review your website in detail—creating a recorded Loom website assessment explaining my recommendations, and pair it with a Google doc outlining my feedback, edits and action steps. Then we have a 30 minute review session over Zoom to discuss changes—so you feel empowered to make them, and crystal clear on why I recommend them.
I’ll be looking at:
Copywriting principles
Web design best practices
Conversion optimisation
When I’m done you’ll know:
What changes to make to your copywriting, website’s design, layout and functionality to improve user experience and conversions.
What a conversion copywriter and web designer looks for and why—consider this a lesson in copywriting and web design principles!
How to improve ALL the copy you write (from emails to social posts and more) and strengthen every webpage you create in your business in the future.
Because there’s nothing worse than having analysis paralysis around your work.
Let’s fix that and get you moving forwards with clarity AND confidence!
What people say about audits:“Thank you for your amazing input! You’ve really helped me find the missing pieces in my marketing, and I’ve finally gotten to the point where I feel confident with my messaging…and excited!”
// Pippa, Nutritionist and Health Coach //
Excited to optimise your website?
Here’s how it all goes down:
STEP ONE
You fill out the audit questionnaire (essential) & and send me your website URLs. (3 web pages per audit guaranteed, I will do others if there is time—I am nothing if not an eager over-deliverer!)
STEP TWO
I’ll audit your web pages, make edits, comments and recommendations in a Google Doc, and create a video walking through changes I recommend you make.
STEP THREE
Then, you book a 30 minute follow-up call to go over the recommendations together. You get to ask me any Qs, and feel confident to rock on and implement!
