Expert Website Copywriting Services for Your Business
Empathetic, engaging,
search-friendly website copywriting to help your Wellness business blossom
Website copywriting services to give you impactful messaging where it matters most — your online home. For well-meaning businesses like health and wellness practitioners, coaches, and therapists.
You’re prepping for a web design project, and struggling to write the copy for your website—you know what you do, but you’re not sure how to explain it clearly, what to put where, or how much is too much.
You know how important your website copy is, and you don’t want to wing it. You want thoughtful, strategic words that communicate your value, sound like you, and help the right people feel confident taking the next step.
You DIY-ed your current website copy—or pieced it together with A.I.—and it now feels vague, generic, or a little too “not you.” It’s time for words that reflect the depth of your work.
Your business and offers have evolved, but your messaging hasn’t quite caught up. You want clearer website copy that captures your point of difference, promotes your current services, and does some of the heavy sales lifting for you.
You’re in the right place if:
Yes, your website design matters. But it’s only one part of the promotional puzzle. Your website COPY matters too.
Think about it. Your website copy is the structure your website design is built around.
It’s what bumps hearts with your readers, gets to the heart of what you do in seconds, and ultimately persuades people to purchase. It does more than just fill space on a page!
As a practitioner, your website copy is an opportunity to stand out, tell your story, share your deeper “why”, and pinpoint the passion for your work that sets you apart.
And as a website copywriter, it’s my job to make sure YOUR copy is pulling its weight for your health or wellness practice.
Because wellness copywriting is nuanced. It must build connection, demonstrate empathy, cultivate trust, capture attention, and help someone feel safe enough to take the next step.
Let’s also be real. In the health & wellness industry, people crave connection and authenticity. Unedited, obviously A.I. ain’t it.
Website copywriting for:
HEALTH COACHES/ NUTRITIONISTS / dieticians / FUNCTIONAL PRACTITIONERS / PHYSIOTHERAPISTs / yoga or pilates teachers / FINANCIAL therapists / counsellors & MORE
I’ve 10 years of experience in digital marketing and conversion copywriting (including in-house with an agency in NZ, a major yoga studio, and a business mentor for health coaches).
Here’s what I learned in that experience: Copy shapes your website design. It’s the structure upon which your site is built.
So, after creating countless website wireframes and sales funnels as a copywriter—always affirming how much copy & design impact one another’s results—I added web design and tech integrations (booking, payments, email marketing & more) to my business toolkit to better serve my clients, and help them optimise their online presence!
Today, I support wellness entrepreneurs and well-meaning businesses worldwide with their messaging & marketing.
As an experienced conversion-focused and creative website copywriter it’s my job to create well-wielded words that support your business and growth goals.
Meet Yolie, your website copywriter. In NZ, working with clients worldwide.
Client love
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Lauren Campion, Doula & Midwife
“Writing copy for my website was something I was dreading. I knew it would take me far too long to get it right (if I ever got there!) and that precious time could be better spent doing other things. So I decided to hire Yolie and I am so glad I did. When I read through the first draft I was nodding my head - she nailed it! Thanks so much, Yolie. You went above and beyond and I’m really grateful.
I’ve since had clients come to me saying they loved my website copy, and it convinced them to reach out and get in touch!”
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Theresa Brady, Founder of Creative Content Agency
“Yolie is my go-to writer for conversion copywriting. Her experience means she can offer more than just copywriting, she has the knowledge and insights to brainstorm ideas for brand positioning and resolve complex messaging.
I regularly call on her to create the copy for websites and sales campaigns. Her copy is always refreshing and on point, reflecting the voice of the business she is writing for. I don’t hesitate to recommend her services.” -
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Heather Porter, Founder of Website Love Agency
“Yolie is my preferred copywriter not only for client projects but also for referrals. I love how thorough she is—from her research with the client and their target market to working with them until the copy is perfect.
She is masterful at capturing their voice, better than they even thought would be possible! Without strong copy, a website is just a pretty brochure. If you have a chance to work with her, do it.”
3 WAYS WE CAN WORK TOGETHER ON YOUR WEBSITE WORDING
SEO VISIBILITY Strategy
I’ll identify 10-15 keywords your ideal clients are searching for that your wellness website could actually rank for—then strategically map those keywords across your core website pages (in spreadsheet format) and make suggestions of targeted SEO landing pages to supplement your core webpages.
This makes sure your website copy has a strategic SEO foundation, instead of trying to squeeze in keywords retroactively
Website Copy Editing
I’ll edit your drafted website copy to remove A.I. waffle, fluff and repetition, speak directly to your ideal client’s emotions, challenges, and desires, infuse your personality, voice and perspective — making it human, strengthen clarity and calls-to-action, and clearly communicate the value of your services & support.
I’ll integrate SEO keywords (if you have them), and ensure ensuring your copy is laid out to work well in your website design.
website Copywriting
I’ll create empathetic, engaging, stop-people-in-their-scroll website copy that follows time-tested conversion copywriting principles and persuasion psychology to spark that “Yes, I need this” & “Yes, this is the provider/practitioner for me” moment. Always infused with your backstory, beliefs, philosophy, and business offers (so it sounds like you, not a robot.)
Complete with website wireframe and SEO keywords integrated for copy and design that work together.
CLIENTS HAVE SEEN PRETTY COOL REVIEWS FROM INVESTING IN THEIR WEBSITE COPYWRITING
11 new clients
in just one week after updating their website homepage messaging and layout. More clarity = better results.
123 leads
while only spending 1/3 of their advertising budget, because the landing page was converting at a high rate. Love to hear it!
On Page 1 of Google
ranking for 8 key “commercial intent” search terms - the ones people use to research and purchase products and services.
weBSITE COPYWRITING SERVICES ARE STILL a savvy investment in the A.I. Era.
If you use A.I. you need an expert eye to polish, refine, and humanise it’s output.
Or perhaps you want someone to craft your website copy for you to really optimise your online presence — and help you stand out from the A.I. crowd. Either way, I can help.
Working with a website copywriter in your wellness business will…
Save you from the blinking cursor (or endless A.I. iterations that just don’t capture your voice, vision and expertise—instead, reading vague & generic.)
Ensure you snag people’s attention as they scroll, with stand-out, heartfelt, intentional copy.
Clear up any uncertainty you have about what to say, when, on your website to convert clients.
Make sure every sentence, story and page section is pulling its weight for your business, helping you get clients, and helping your site get seen in searches.
Niche experience with online businesses + health and wellness businesses & service providers
10 years of digital marketing experience
4+ years of experience writing sales copy, web copy, email and ad copy for a 7-figure business mentor for health coaches
Trusted as a website copywriter and conversion copywriter by two Auckland digital marketing agencies & rave reviews from business mentors
Digital Marketing Strategy Credential (2024)
Professional development with Copyhackers. Copywriting for Creatives, Paige Brunton, Applet Studio, Tarzan Kay and NZIE.
What makes me qualified to be your website copywriter?
Next steps
Next steps
01
CONtact
Fill in the form on my Contact Page and I will be in touch to schedule in a discovery call to talk about your project and see if we’d be a good fit.
02
custom quote
I’ll send you a custom quote based on what we chatted about, and a projected start date.
03
Lock in your spot
If you want to lock in your spot, you pop over a 50% deposit, and I’ll send over your homework, questionnaire, so you can start prepping!
Ready for website copywriting that helps you stand out, spark connection & make sales?
Then shimmy into my inbox and let’s get the ball rolling!