Website Copywriting Project for Mutual Plans Paraplanning Firm
“My firm is specialised in the financial planning industry, and most people don’t have knowledge in this area—but Yolie picked up the information required to write our web copy quickly and precisely. Her first draft was almost perfect. She was always friendly and professional throughout the copywriting process, and it was a great pleasure to work with her. I would highly recommend Yolie to any business in need of website copywriting.”
-Silvia Wade, Founder Mutual Plans
What we did, and why…
This established business was rebuilding their website and wanted upgraded website copywriting to accompany the upgraded design,
The copy needed to be succinct, professional—and we included a sprinkle of wordplay to ensure the copy was fresh and engaging.
We wanted to convey that compliance was a speciality of the Mutual Plan’s team, and shine a spotlight on their exacting quality of service.
We also placed a strong emphasis on SEO. And of course, included compelling benefits-driven headlines to capture attention, and strong CTAs to encourage interested visitors to contact the team.
Web pages we worked on together:
Home Page (see it below!)
About Page
Services Page
PLUS: 3 Part Email Series for Lead Generation
Other experts who worked on this project:
Results
✔️ Ranking on Page #1 of SERP for 9 key search terms
✔️ 746% increase in SEO performance
