8 Reasons to Choose Squarespace for your Website as a Health and Wellness Practitioners
Choosing the right website platform for your wellness business can feel…overwhelming. 🤪
With so many options out there — WordPress, Wix, Shopify, Showit, Squarespace — it’s easy to get stuck in research mode, wondering which one is “best.” You want something that looks beautiful, works smoothly, and feels easy to manage. Because you didn’t become a health coach, nutritionist, or functional medicine practitioner to spend hours Googling how to fix a broken plugin, right?
Most importantly of all, you’re investing the time and money to set your website up — so you want it to be on a platform you’ll be happy with, and supported by, long-term. While also keeping budget in mind. Am I right?
In this blog post, I’m sharing why I recommend Squarespace for my health and wellness practitioner clients, and why I use it myself!
Simple and user friendly, while still looking beautiful.
The most important thing about having a website for your health and wellness business? It’s feeling confident using it. And that’s why I love Squarespace—it’s the simplest platform I’ve ever used, and I’ve played around extensively in Wordpress and Showit. As a drag-and-drop website builder, you can make updates, publish blog posts, and promote an offer…without touching a single line of code.
Speaking of simplicity, Squarespace also offers website hosting, so you can buy, renew, and manage your domain within the website building platform—no need to go searching for your GoDaddy login and having the cognitive load of multiple domains purchased from different places. There’s already enough going on marketing your business, keeping track of your finances, and working with clients—anywhere we can simplify is a bonus.
2. Easy to maintain & update.
Squarespace is a no-code platform, meaning you don’t need technical skills to edit or update your site. Squarespace also recently introduced Saved Sections—a feature I love using for my clients. It means, as a designer, I can save already-designed sections of your site, which you can then add to other/new pages in just a few clicks—keeping every page on your site consistent design-wise, and easier to update.
If you do work with a designer (like me), we may add custom code for extra functionality or styling-but when I do, I always keep it clearly labelled and share videos on what the code does—so it doesn’t feel intimidating.
(And if you want extra support, I offer Website Design Day Intensives to help you add new pages or refresh your layout, without the DIY stress.)
3. Built-in SEO features.
Many wellness practitioners want to be more visible on Google—and the good news is, Squarespace has built-in features to support strong SEO, when set up correctly.
The platform makes it simple to customise page titles and meta descriptions for each page (a key on-page SEO element)
It gives you control over your URL structure so you can create concise, keyword-rich URLs that make sense to both users and search engines.
You can also add image alt-text for accessibility and discoverability
Squarespace includes an integrated blog with categories and tags (content marketing is a key SEO strategy).
Tech-wise, all templates are mobile-responsive (which Google loves), and every site comes with an SSL certificate for secure browsing. This is something that not only builds trust in browsers — have you ever clicked off a site that says security risk? I bet you have! — but also improves your search rankings.
Squarespace auto-generates a sitemap to help search engines crawl your site more efficiently.
You can even manage 301 redirects with ease—ideal if you ever rename or restructure your site without losing your already-earned SEO progress.
Some of this is updated by you (or your marketing/web design/copywriting team) directly in the website — and others are pieces Squarespace just does behind the scenes. Either way, you can relax knowing Squarespace is set up for SEO…and AIO.
4. Built-in marketing tools.
Your website shouldn’t just look nice—it should help grow your business. Squarespace has some great marketing features built in, like:
A blog you can publish to, pre-schedule and auto-share to socials,
Email opt-in forms, freebie delivery, and automated email marketing built-in with Squarespace Email Campaigns (an extra fee, from $14 NZD a month)
Don’t want to use Squarespace Campaigns? You can connect your Squarespace site with another email marketing platform like Flodesk, MailerLite, or ActiveCampaign using code blocks and Zapier. Need help with that? Get in touch.
Social media integration—display your Instagram feed live on your site, or drive people to Instagram, Facebook, Pinterest, LinkedIn, and more with icons.
Promotion banner you can enable to promote promote current offers, your current availability, or make announcements.
Timed pop-up you can enable to use for list-building and nurturing - enticing people to sign up for a freebie or training!
Built-in analytics dashboard to track traffic, clicks, keywords, and conversions on your site.
Google Workspace integration so you can set up a professional email address
5. Low monthly cost.
Squarespace offers an affordable website solution—of course, cost is relative, but it’s near impossible to run a business with zero overheads, and Squarespace’s cost is minimal for the functionality and value it offers. You can choose the annual plan to save more, if it fits into your budget or business goals, and start on a lower plan, upgrading your plan anytime you need additional functionality.
Squarespace Pricing Options for HEALTH AND Wellness Practitioners:
Personal Plan:
Great for solo practitioners needing a simple, brochure style website (no online scheduling, custom code, or e-commerce)
$27 NZD/month (billed annually) or $38 NZD/month-to-month
Business Plan
Ideal for service providers such as nutritionists, naturopaths, health coaches, practitioners, or PTs who want to offer session bookings, promote freebies and offers, and even sell digital products, . This plan offers space to use custom code and use timed pop-ups and promotional banners. It also includes basic e-commerce— you can send invoices, receive payment, and managing a small online shop.
$38 NZD/month (billed annually) or $55 NZD/month-to-month.
Commerce Plans
Great for practitioners or wellness influencers selling supplements or IRL products like brand clothing, journals, product subscriptions or courses, it offers more advanced commerce features than the like abandoned cart tools and subscriptions/automated payments.
Basic Commerce: $45 NZD/month (annual)
Advanced Commerce: $81 NZD/month (annual)
6. Affordable add-ons for Booking & Email Marketing, built into Squarespace
Acuity Scheduling for client calls
Acuity allows clients to book tjheir sessions ahead of time - you can send them link to specific calendars, for example for a follow-up session, or an initial session. The online booking calendar linked with your Google Calendar (no accidental double bookings!). You can take payment at the time of book (if you’d like), you can add it client intake or information forms when people book, and auto-reminders get sent out to clients before their session! Plus, you can link it with your Zoom to send people log-in information and links. Since Squarespace owns Acuity, you can embed a calendar directly into your website in a single click, no code needed.
Squarespace Email Campaigns for email marketing
With Squarespace Email Campaigns, you can send branded emails that match the look and feel of your website.The platform includes automation features—like automated welcome sequences and sales sequences—so you can connect with your subscribers without manually writing emails and hitting send each time. It also provides built-in analytics to track opens, clicks, and conversions. Plus, with tools like pop-ups, banners, and inline forms, growing your email list can be built-into your website.
Note: If you grow a large list or need advanced automation/segmentation, in time you may want to upgrade to dedicated platforms (e.g., ActiveCampaign, Kit, Flodesk, or Mailerlite) which offer more features.
7. Can be set up as a full end-to-end sales funnel.
When set up strategically, Squarespace creates a full funnel experience—taking visitors from browsing the internet for services or information, to landing on your website, to learning about your services and you as a practitioner, to building trust in you and your offer, to booking a consult call, and paying for your offerings. It’s not just a brochure, it’s a robust marketing and sales tool.
8. Your site can grow with you as your business grows.
Whether you’re solely offering 1:1 services as a wellness practitioner, or growing into group programs, online or in-person workshops , or even a product line — your Squarespace website can grow with you! So you set it up initially, and can stick with it as you expand your services. Meaning no financial and energetic investment in your website is wasted.
In addition to marketing and running a service business, with it you can:
Sell events or workshops like seasonal nutrition and lifestyle sessions; digital products like ebooks or online consults; and IRL products like supplements, journals or matcha!
Sell and deliver courses—creating a members-only area packed with trainings.
Sell monthly membership to your content—think Substack, but on Squarespace!
✨ Ready to strategically market your wellness brand on Squarespace?
Whether you’re a nutritionist, naturopath, holistic health coach, or something else— Squarespace offers a lot of the tools you need to run your business simply, all in one place.
It’s a powerful website platform that lets you focus on your clients, not your unwieldy tech stack—without adding big expenses to your budget. Not to mention, having as much under one roof as possible (without sacrificing performance) can help with the cognitive load of running your practice!
If you’d love support to build or refresh your site, I’d be honoured to help. I offer custom website design, copywriting and website strategy, including tech set up, tailored specifically for wellness practitioners.
Let’s create a site that feels like you — and brings in the clients who need your care, compassion and wisdom.
