8 Ways To Use Squarespace as a Health & Wellness Practitioner
Let’s dive into the different ways you can use your Squarespace for your health & wellness business.
Bottomline: Your Squarespace site can do so much more than just showcase who you are and what you do.
It can help you automate call bookings, collect client information, deliver resources, grow your audience, and build your business while you’re busy helping others with their health and wellbeing. (Your time is valuable, after all.)
I understand that other platforms like Practice Better are another very valid option— and I personally use Dubsado paired with Squarespace & Calendly in my own business. (If you can account for the extra cost, great.)
But if you want as much as possible under your website’s roof, this article can show you what Squarespace can help you with.
So—without further ado—here are 8 ways to power up your Squarespace website to save you time, streamline your business operations, improve your marketing, and create a “feels so profesh” client experience.
1. Make Client Bookings Easy-Peasy-Lemon-Squeezy 🍋
Use: Acuity Scheduling (built into Squarespace). Prefer a different booking tool? Calendly is another great option. You can link to either one’s booking page(s) in your web copy, site buttons and top navigation.
OK -technically this isn’t through Squarespace, but it IS through it’s partner product Acuity. One of the best ways to simplify your workflow is by automating client bookings. Squarespace’s built-in Acuity Scheduling (available as an add-on cost to your base website subscription) lets clients book discovery calls or paid sessions directly into your calendar — no email back-and-forth required. With it, you can:
Have clients schedule free or paid sessions
Create packages of multiple appointments that people can purchase and/or book in advance.
Collect payments for your services at time of booking
Gather information from clients before their sessions
Sync with your Zoom and Google Calendar
Send automated reminders to clients about their sessions
💡 Pro tip: Make your “Book Now” button visible on every page — it’s one of the most-clicked elements on service-based websites.
2. Take Payments for your Services
Use: Squarespace Payments, Acuity, Stripe, PayPal.
You can receive payments through Squarespace in several ways:
Sending an invoice manually through Squarespace’s invoicing feature.
Through an e-commerce shop (where you sell services or digital/IRL products).
Via Acuity (owned by Squarespace).
One thing to consider are the transaction fees that go along with taking payments online — so you may prefer bank transfer as a means of receiving payments (though this only really works if you work with local/regional clients in-country).
If you’re outside the U.S. like me (I’m in New Zealand, if ya didn’t know!), in order to receive money through your Squarespace site, you just have to connect a Stripe account (my go-to for lower fees) or Paypal with your site.
💡 Pro tip: If you prefer to approve clients before they pay, create hidden shop pages (for digital products or services) and share the link after your initial consultation.
3. Collect Information from Prospective and Current Clients
Use: Squarespace Forms, Acuity
Whether it’s a simple enquiry form, a pre- initial consult goal form, a post-project feedback survey, or Qs you always ask before Discovery Sessions/Initial Consults, you can gather information from clients through your website. Squarespace’s Form Blocks make this easy-as—as does Acuity.
4. Build your Email List
Use: Squarespace Email Campaigns (or embed Flodesk, ConvertKit or Mailerlite opt-ins into your Squarespace site).
Think of your email list as your wellness business’s community and marketing hub. It’s where you connect, educate, sell your services, and stay top of mind — beyond the social-media scroll, where it’s harder than ever to get eyeballs on your content.
Squarespace’s Email Campaigns feature lets you design emails that match your brand, set up opt-ins, and send automated welcome sequences.
Prefer a different email marketing platform? Flodesk is beautiful and visual, ConvertKit is my go-to for automation, segmenting and tagging, and Mailerlite is a simple, affordable choice. You can connect these platforms to Squarespace using Zapier — even going so far as triggering it to start a follow-up email sequence after someone completes a specific opt-in form.
Squarespace also makes it easy to get opt-ins: You can create distraction-free landing pages to funnel people onto your email list by removing the top navigation and footer on a particular page in a simple click (no code required); you can add opt-in forms to any page on your website; and you can activate Squarespace’s built-in announcement bar and timed pop-up tool. All these features help attract opt-ins.
Remember to use benefits-focused or problem-solving language to increase conversion rates onto your email list, too. Bonus if you can share something valuable for free to give them another great reason to be on there!
💌 Need help with this? I can manage your email marketing integration for you as part of a Day Intensive or website design project.
5. Offer Products, Courses or Digital Content
Use: Squarespace Courses/Memberships, Squarespace Ecommerce
When you’re ready to scale your impact and diversify your offerings beyond 1:1 services, you can turn your expertise and insights into a course, membership subscription, or sell products (digital or otherwise) from a shop on your website. All of these offer ways to add an additional income stream (or several) and support clients beyond private sessions.
With Squarespace Courses and Memberships and Squarespace Ecommerce you can:
Build out and deliver a course— hosting video lessons, and add workbooks — all from your own website.
Offer recordings or coaching materials with paid access.
Monetise your blog — think Substack style, but on Squarespace.
Sell digital products (PDF workbooks/guides/ebooks, trainings, online classes)
Sell IRL products like a boutique supplement, or your own branded yoga mat.
Keep everything secure and beautifully on-brand.
Alternatively, you can create a password-protected page on your Squarespace website and use that to share information (videos, exclusive content) with select people, such as current clients or email suscribers, getting access for free —without the extra fee of Squarespace Memberships/Courses.
6. Promote Events or Workshops
Use: Squarespace Events.
Running a wellness retreat, workshop, or online masterclass? You can use the Events feature in Squarespace to promote your sessions with all the key details — date, time, location, registration links, and even a map. You can also link ticket sales through your online store or booking system, making it easy for clients to register and pay in one place.
💡 Pro Tip: Don’t want to use Squarespace Events? No problem! You can link to your external Event Booking platform, like I did for my client Pit on her Simply Wellness website.
7. Track What’s Working (and Refine It)
Use: Squarespace Analytics, Google Analytics, Search Console
Squarespace gives you built-in analytics, which offer basic analysis, but connecting Google Analytics (GA4) and Search Console gives you deeper insight into how people find and use your website. If you want to go even further, use Hotjar to see how people move around your site — perfect for understanding what’s working and where they might get stuck.
Start by tracking:
Where your visitors come from (Instagram, Google, etc.)
Which pages get the most traffic
What keywords you’re ranking for
8. Share Your Expertise Through Blogging
Use: A Blog Page.
If you want to attract new clients, you can start a blog right on your Squarespace site. Share tips, talk about topics your ideal clients care about — it’s one of the easiest ways to build trust, showcase your knowledge, and improve your SEO. Then, you can turn each blog post into social media content. (Chat GPT makes this easy.)
There you go! Now you know all the best Squarespace features for health and wellness professionals…
As you can see, your Squarespace website can be more than just a digital brochure for your health and wellness services. It can also be your scheduler, your payment processor, your email marketing tool, your event booker/promoter, your shop, and your community space!
You can use as many or as few of these tools as you choose—or add them into your website as you grow.
Whether you’re a health coach, therapist, nutritionist, yoga teacher, or other wellness practitioner, if you’d love my support in designing & building a Squarespace website with one or all of these elements, and don’t want to DIY the tech that runs your business — shimmy into my inbox to kickstart a conversation.
I’d love to strategise, design and build a site that captures your voice, vision and vibe—and works just as hard as you do.
