PowerbITs is an IT Services company based in Sydney, Australia. I came on board to write new services pages after they had a negative experience with an agency previously—struggling with missed deadlines and inaccurate, generalised copy that didn’t reflect the nuances of their offers.

We wrote each services page for both sales and SEO—and set out tocommunicate the benefits of each service, explain PowerbITs ‘point of difference’, and add incentive for interested browsers to hit the ‘contact’ button. We also wanted to make sure the copy was clear and easy on jargon, since the target audience wasn’t IT-savvy).

https://powerbits.com.au/

What we worked on together:

• 5 new services pages, including:

  • Data Backup & Recovery: https://powerbits.com.au/cloud-and-infrastructure-backup-services/

  • Business Process Automation: https://powerbits.com.au/business-process-automation-services-consultancy/

  • Network Security: https://powerbits.com.au/network-security/

• Blog Posts to direct traffic to services pages and promote the new services on LinkedIn.