Project details
Pit and I first met at a Saturday market in Mangawhai — one of those serendipitous “right place, right time” moments. We started chatting about our businesses, she complimented my website, I fell in love with her wholefood nutrition background… and before long, she reached out for support with refreshing her online home.
Pit had originally built her Squarespace website for Pit’s Kitchen, but as her business evolved — expanding from natural chef and wholefood catering into holistic education and doTERRA essential oils — her site no longer reflected who she was or what she offered. It was time for her website to catch up to the business she’d grown into. After hearing what she needed, I recommended a Design Intensive to tidy things up, restructure the site, and elevate her brand quickly.
Over a jam-packed couple of days, we:
Migrated her entire site from Squarespace 7.0 to 7.1 for better performance, design flexibility, and longevity
Completely rebuilt her homepage to reflect her new offers
Updated her About page to speak to both sides of her business cohesively
Strengthened all CTAs for clearer, more confident conversion pathways
Added a fully functioning Events page linked to Humanitix
Streamlined her top navigation for a calmer, clearer user experience
Replaced her logo with her new version and used it as the foundation for a more organic, earthy brand direction—updating her website’s colour palette
Redesigned page layouts for a “tidy”, easy-to-scan structure
Optimised her mobile experience and created a custom mobile menu
Retired the old homepage slider and rebuilt a stronger, more strategic hero section.
Throughout the process, Pit gave me complete freedom as her designer, copywriter, and strategist to make her website feel cohesive, intentional, and aligned with the business she is building. Her new look embraces earthy greens, soft neutrals, subtle leaf motifs, and brand elements inspired by her updated logo — resulting in a warm, grounded site that finally feels like her.
The final version is a calmer, more intuitive, more conversion-driven experience that supports both branches of her business: wholefood catering and essential oil education.
If your wellness brand has evolved but your website hasn’t, a Design Intensive might be the clean slate you need — a strategic spring clean to make your online presence feel aligned, polished, and truly representative of your work.
Some pages from the site
